Market Research
The competitive landscape for tokenized collectibles. Each operator is solving the same problem from a different angle. Drip slots into this space as the live, social, pack-opening native player.
| Platform | Main Chain | Core Angle | Position in Market |
|---|---|---|---|
| Drip | Multi-chain | Live pack-opening + streamer-led collectibles culture | Live, social, pack-opening native |
| Courtyard | Polygon | Vaulted collectibles as NFTs | Category leader |
| Collector Crypt | Solana | Pokemon-first + tokenized liquidity + gacha | Fastest growth |
| Phygitals | Solana | Pokemon infrastructure + vaulting | Infrastructure-focused |
| Beezie | Base / Solana | Gambling-style claw UX | Huge retail traction |
Courtyard
Basically legitimized the category first by tokenizing PSA/CGC cards into redeemable NFTs on Polygon.
Collector Crypt
Exploded because it combined Solana speed, gambling and gacha mechanics, instant liquidity, and native token speculation ($CARDS). Probably the most crypto-native operator.
Phygitals
Feels more infrastructure-heavy and collector-oriented versus gambling-oriented. They emphasize 1:1 backing, vaulting, and tokenization rails.
Beezie
Arguably the strongest consumer product right now. Their claw machine mechanic is insanely sticky. Reportedly crossed major volume numbers and are pushing multichain aggressively.
Executive Summary
Drip is a live shopping and pack-opening platform built around collectibles, trading cards, and physical assets, where users engage through live breaks, Instant Packs, gamified rewards, and time-sensitive experiences designed to drive retention and repeat participation.
The challenge is not the product, it is onboarding the right audience. NFT collectors, holders, and whales currently operate across ecosystems like Courtyard, Collector Crypt, Phygitals, and Beezie, with limited native engagement on Drip today.
This engagement is designed to bridge that gap through coordinated distribution campaign that convert existing collector attention into on-platform participation, recurring engagement, and community-driven growth.
Execution Plan Phase 1
Workflow executed across three months so you see exactly what is running and when.
Objectives & KPIs
Awareness
Conversion
Retention
KPIs
* Directional benchmarks only. Actual results may vary depending on market conditions, product readiness, campaign performance, and Drip team participation.
User Acquisition Strategy
Collaborations Strategy (250+ Communities)
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Onboard 250+ collaboration partners through Alphabot across NFT communities, onchain TCG groups, and alpha networks. Alphabot runs the full giveaway flow end to end: entries, task verification, and winner selection, all coordinated to build awareness and convert holders into Drip platform users.
- Identify and confirm 250+ collaboration partners
- Entry tasks: raid posts, share alpha calls, attend AMAs, join Drip platform
- Alphabot handles entries, verification, winners (fully automated)
Community Management
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The community layer is built around three pillars: a clear role system focused on collectors, the Engage Bot connecting on-platform Driplets to off-platform engagement at 1:1, and a steady rhythm of activities that always reward participation. Naming bridges web2 and web3 so existing Drip users feel at home while new Web3 collectors find their place.
Role System (Collector Focused)
Dripler
The starting role. Anyone holding at least one card in their Drip account. The first step into the collector ladder.
Holding 1+ cardCollector
Active community member building a real collection.
Holding 5+ cardsActive Collector
Recognized collector with a serious stack.
Holding 10+ cardsWhale Collector
Top-tier holder. Significant collection on Drip with sustained activity. Whale-tier perks and access to private channels.
Holding 20+ cardsStreamer
Active streamers running pack opens, live breaks, and community sessions on the Drip platform.
Active streams on platformContributor
Community contributors who consistently show up, help others, and actively engaged on Drip platform. This role provides higher chance to be selected as Community Ambassador.
Active community contributionEngage Bot (1:1 Engage Points to Driplets)
The conversion loop
Integrate Engage Bot across Discord and tie it to X engagement on @dripshop_live. Every like, repost, comment, and Space attendance earns Engage Points. Engage Points convert to Driplets 1:1 at the end of each monthly cycle. Off-platform attention becomes on-platform spending power with no friction.
Community Activities
- Daily check-in bonus on Discord (+5 Driplets per day)
- X Posts Engagement (Like, RT, Reply) (+15 Driplets per tweet)
- Joining X Spaces or Streams (+10 Driplets per session)
- "Pull & Show" Contest, User-Generated Content (+50 Driplets for selected content weekly)
- Card Trivias (+30 Driplets for top 3 and +10 Driplets for participants)
- Flash Discord Giveaways (Free Packs, Driplets, Cards and more)
Alpha Calls
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Coordinated alpha calls across trusted alpha groups, channeling traders, collectors, and holders into the active Drip campaign. Each call delivers two things at once: the live activation worth jumping on (packs, drops, giveaways) and a clear story on why Drip is the platform NFT collectors should be on right now.
- Calls focused on the active Drip campaign window: live drops, pack openings, partner activations
- Benefits of joining Drip surfaced in every call: live pack opening culture, Driplets rewards economy, Wheel Spins, holder-gated drops, real prizes
- 70+ alpha groups receiving coordinated calls
- Calls framed as real alpha and not paid placements
KOL Activation (Collectibles Focused)
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Target 10K+ follower voices with genuine influence across NFT culture, TCG, sports cards, and card-break communities. Not generic crypto Twitter. People who actually collect, post hauls, and have visible engagement in collectibles culture.
- Collectibles-native KOLs with 10K+ followers and real engagement
- TCG, sports card, and card-break streamers crossing into Web3
- Compensation: USDC + referral link benefits
Streams & UGC Content
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A complete creator-led growth engine built to turn live exposure into scalable, high-performing content. We coordinate and manage stream activations and UGC campaigns across platforms tailored to your audience, ensuring every piece of content aligns with positioning, engagement, and conversion goals.
Streams can include live pack opening sessions, special drops, launch moments, and platform showcases designed to generate real-time engagement and community attention.
Clipping
Short-form content capturing pack openings, rare pulls, reactions, and high-signal moments optimized for social distribution.
UGC
Collector-led content showcasing pulls, collections, and holding stacks to reinforce social proof and the culture of collecting.
Ambassador Program
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Drip Ambassadors
Selected creators across NFT, TCG, and collectibles culture brought on as official Drip ambassadors. Paid in USDC for consistent presence and content delivery. Long-term partners who carry the Drip story across their channels.
- Hand-picked from established creators and content makers
- Access to packs, exclusive Wheel Spins, priority and drops
- Quarterly performance review and renewal cycles
- Paid in USDC on a monthly retainer
Community Lead Ambassadors
Picked from the most active Drip collectors and users in the community. Power users who already show up, open packs, and engage daily. They become the in-community voice of Drip and earn dedicated perks for it.
- Selected from active collectors and top community contributors
- Recognition badge and elevated community role
- Joining Spaces and streams
- On platform compensation such as Free drops and Driplets
Paid Ads
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A complete growth engine, from strategy to scale. We plan, operate, and optimize paid advertising campaigns across 5 core platforms tailored to your audience: X (Twitter), Meta, TikTok, LinkedIn, and DSP Ads.
Our Month-on-Month Workflow
Audience & funnel mapping → Platform-wise hypothesis creation → Creative testing in batches → Weekly optimization cycles → Learn, Double down & kill fast → Monthly insights & scale plan
X Spaces
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Curated X Spaces designed to build trust, strengthen brand positioning, and establish authority within the prediction market ecosystem. Each session features relevant industry voices, influencers, and aligned partners.
- 1x weekly X Space
- Full panel curation (industry leaders & creators)
- Dedicated host
- Scripted flow & talking points
- Custom promotional graphics
- Pre-event promotion & distribution
Community Incentive Bundles
Two options to offer partner communities. Each is built around what collectors actually want and what is already in the Drip rewards arsenal. The recommended bundle is the default for most collaborations.
The default bundle for most collaborations. High perceived value per winner, broad appeal across collector and alpha audiences, and built to convert entries into real Drip platform users.
- Free $25 Pack per winner
- 5,000 Driplets per winner
- 10 Free Wheel Spins per winner
- 10 Free Giveaway Entries per winner
Built around a marquee pull. A specific Pokemon card (or equivalent high-value collectible) becomes the headline prize, with supporting rewards to widen the funnel.
- Raffle for a specific Pokemon card as the headline prize
- 3,000 Driplets per winner
- 5 Free Wheel Spins per winner
Why The Collector Bundle Option?
We recommend using the Collector Bundle because it works across audience types and gives every winner something they can use on the platform immediately. The Card Raffle Bundle gets pulled out when a partner audience is card-native and a single rare pull will move the needle more than a spread of smaller rewards.
Platform Development Requirements
Features and integrations needed on the Drip platform to fully support Web2 & Web3 strategies.
Social Integrations & Profile Management
Make user profiles the home of their on-platform identity and connect their off-platform presence.
- Users can connect X and Discord accounts directly from their Drip profile
- Discord integration with bot that auto-assigns roles based on on-platform holdings
- Collection category view so users see their full stack inside their profile
- Payments support credit card plus wallet connection for native Web3 audiences
Referral Mechanics on Platform
Built-in referral engine to power KOL, ambassador, and community-driven growth with on-platform attribution.
- Unique referral links per user, trackable in-platform
- Two-sided rewards for referrer and referred user
- Referral leaderboard and milestone unlocks
Drip Pulls Discord Bot Exists, needs upgrade
The Drip Pulls bot is already live but the current output is not user friendly. It should be reworked as a rich embed message that visually showcases the pulled card with full info attached.
- Convert to a Discord embed format instead of plain text
- Embed showcases the pulled card image as the main visual
- Card info displayed: card name, rarity, set, pull value, user, timestamp
- Cleaner layout drives reactions, shares, and community FOMO
Native Wallet Deposit Flow Under Development
Connect wallet, deposit directly. Remove the friction that keeps Web3 collectors from showing up.
- Phantom wallet support
- MetaMask support
- Rabby support
- OKX wallet support
- Auto-deposit detection after wallet connect
Badge System in Profile
A visible Badges section inside the user profile that surfaces achievements, status, and recognition. Drives status play and gives collectors something to chase beyond the cards.
- Dedicated Badges section in profile
- Earned by completing Rip Pack milestones
- Awarded for reaching higher Driplet tiers
- Issued for hitting referral thresholds
- Special badges for Streamer, Contributor, Ambassador roles
- More badge types to be introduced over time
Rewards Section: Tasks & Milestones
An on-platform tasks and milestones hub that rewards users for the right behaviors. Drives onboarding, first-pack conversion, and long-term retention.
Onboarding Tasks
- Follow Drip on X
- Join Discord
- Complete profile setup
First Pack Tasks
- Rip your first $25 Pack
- Rip your first $50 Pack
- Rip your first $100 Pack
- Rip your first $250 Pack
- Hold 1 Card & become a Dripler
Milestone Tasks
- Rip 5 Packs
- Rip 10 Packs
- Rip 50 Packs
- Rip 100 Packs
- Rip 500 Packs
- Rip 1000 Packs
Investment Bundle
All-inclusive. An additional 10% management fee applies to KOL spend. The Drip team retains responsibility for the deployment of KOL & Ambassadors budgets.
What's Included
- Strategic Advisory
- Distribution to 250+ Web3-native communities
- Alpha Calls campaign coordination
- KOL & Ambassadors Management
- Community Management & 24/7 Moderation
- X Spaces & Live Streams hosting
- UGC Content Includes Broadcast & Clipping Management
- Paid Ads Management
Terms
- Phase 1: 3-month commitment
- First month payable upfront on signing
- Subsequent monthly fees payable in advance of each billing cycle
- External KOL/Ambassadors spend settled directly by Drip Team
Case Studies
dYdX
GROWTH
- 100M+ in direct volume generated in <10 weeks
- 600M+ volume generated through B2B partnerships
- User retention rate lifted from 8% to 32%
- Pocket Pro bot launch support
- Referral / ambassador program initiated
NitroGraph
GROWTH
- Activated 800+ token-gated communities
- 2M onchain transactions in <4 weeks
- 1.5M+ wallets connected
- 800K+ agentic identities minted in <6 weeks
- Rolled out a high-leverage B2B partnership strategy
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator–accelerator for on-chain teams, combining strategic incubation with hands-on execution. We embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is on building compounding growth systems that convert attention into TVL, trading volume, and retained users.