Market Research
The competitive landscape for tokenized collectibles. Each operator is solving the same problem from a different angle. Drip slots into this space as the live, social, pack-opening native player.
| Platform | Main Chain | Core Angle | Position in Market |
|---|---|---|---|
| Drip | Multi-chain | Live pack-opening + streamer-led collectibles culture | Live, social, pack-opening native |
| Courtyard | Polygon | Vaulted collectibles as NFTs | Category leader |
| Collector Crypt | Solana | Pokemon-first + tokenized liquidity + gacha | Fastest growth |
| Phygitals | Solana | Pokemon infrastructure + vaulting | Infrastructure-focused |
| Beezie | Base / Solana | Gambling-style claw UX | Huge retail traction |
Courtyard
Basically legitimized the category first by tokenizing PSA/CGC cards into redeemable NFTs on Polygon.
Collector Crypt
Exploded because it combined Solana speed, gambling and gacha mechanics, instant liquidity, and native token speculation ($CARDS). Probably the most crypto-native operator.
Phygitals
Feels more infrastructure-heavy and collector-oriented versus gambling-oriented. They emphasize 1:1 backing, vaulting, and tokenization rails.
Beezie
Arguably the strongest consumer product right now. Their claw machine mechanic is insanely sticky. Reportedly crossed major volume numbers and are pushing multichain aggressively.
Executive Summary
Drip is a live shopping and pack-opening platform built around collectibles, trading cards, and physical assets, where users engage through live breaks, Instant Packs, gamified rewards, and time-sensitive experiences designed to drive retention and repeat participation.
The challenge is not the product, it is onboarding the right audience. NFT collectors, holders, and whales currently operate across ecosystems like Courtyard, Collector Crypt, Phygitals, and Beezie, with limited native engagement on Drip today.
This engagement is designed to bridge that gap through coordinated distribution campaign that convert existing collector attention into on-platform participation, recurring engagement, and community-driven growth.
Execution Plan
Workflow executed across three months so you see exactly what is running and when.
Objectives & KPIs
Awareness
Conversion
Retention
KPIs
* Directional benchmarks only. Actual results may vary depending on market conditions, product readiness, campaign performance, and Drip team participation.
User Acquisition Strategy
Collaborations Strategy (250+ Communities)
+
Onboard 250+ collaboration partners through Alphabot across NFT communities, onchain TCG groups, and alpha networks. Alphabot runs the full giveaway flow end to end: entries, task verification, and winner selection, all coordinated to build awareness and convert holders into Drip platform users.
- Identify and confirm 250+ collaboration partners
- Entry tasks: raid posts, share alpha calls, attend AMAs, join Drip platform
- Alphabot handles entries, verification, winners (fully automated)
Alpha Calls
+
Coordinated alpha calls across trusted alpha groups, channeling traders, collectors, and holders into the active Drip campaign. Each call delivers two things at once: the live activation worth jumping on (packs, drops, giveaways) and a clear story on why Drip is the platform NFT collectors should be on right now.
- Calls focused on the active Drip campaign window: live drops, pack openings, partner activations
- Benefits of joining Drip surfaced in every call: live pack opening culture, Driplets rewards economy, Wheel Spins, holder-gated drops, real prizes
- 70+ alpha groups receiving coordinated calls
- Calls framed as real alpha and not paid placements
KOL Activation (Collectibles Focused)
+
Target 10K+ follower voices with genuine influence across NFT culture, TCG, sports cards, and card-break communities. Not generic crypto Twitter. People who actually collect, post hauls, and have visible engagement in collectibles culture.
- Collectibles-native KOLs with 10K+ followers and real engagement
- TCG, sports card, and card-break streamers crossing into Web3
- Compensation: USDC + referral link benefits
Community Incentive Bundles
Two options to offer partner communities. Each is built around what collectors actually want and what is already in the Drip rewards arsenal. The recommended bundle is the default for most collaborations.
The default bundle for most collaborations. High perceived value per winner, broad appeal across collector and alpha audiences, and built to convert entries into real Drip platform users.
- Free $25 Pack per winner
- 5,000 Driplets per winner
- 10 Free Wheel Spins per winner
- 10 Free Giveaway Entries per winner
Built around a marquee pull. A specific Pokemon card (or equivalent high-value collectible) becomes the headline prize, with supporting rewards to widen the funnel.
- Raffle for a specific Pokemon card as the headline prize
- 3,000 Driplets per winner
- 5 Free Wheel Spins per winner
Why The Collector Bundle Option?
We recommend using the Collector Bundle because it works across audience types and gives every winner something they can use on the platform immediately. The Card Raffle Bundle gets pulled out when a partner audience is card-native and a single rare pull will move the needle more than a spread of smaller rewards.
Investment Bundle
All-inclusive. An additional 10% management fee applies to KOL spend. The Drip team retains responsibility for the deployment of KOL budgets.
What's Included
- Strategic Advisory
- Distribution to 250+ Web3-native communities
- Alpha Calls campaign coordination
- KOL Management
Terms
- Phase 1: 3-month commitment
- First month payable upfront on signing
- Subsequent monthly fees payable in advance of each billing cycle
- External KOL spend settled directly by Drip Team
Case Studies
dYdX
GROWTH
- 100M+ in direct volume generated in <10 weeks
- 600M+ volume generated through B2B partnerships
- User retention rate lifted from 8% to 32%
- Pocket Pro bot launch support
- Referral / ambassador program initiated
NitroGraph
GROWTH
- Activated 800+ token-gated communities
- 2M onchain transactions in <4 weeks
- 1.5M+ wallets connected
- 800K+ agentic identities minted in <6 weeks
- Rolled out a high-leverage B2B partnership strategy
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator–accelerator for on-chain teams, combining strategic incubation with hands-on execution. We embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is on building compounding growth systems that convert attention into TVL, trading volume, and retained users.